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Old 25th September 2009, 07:54 PM
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Default The End of the Mega-Tour; The End of the Mega-Artist...

The End of the Mega-Tour; The End of the Mega-Artist...

The mega-platinum, arena-playing artist may be a thing of the past, and concert industry executives are now watching the shift in real time. At Transmission in Victoria, Canada, a number of promoters pointed to aggressive price (and fee) chopping by Live Nation as evidence that bigger venues are simply getting harder to fill. "This is not a healthy business," one top promoter told Digital Music News, while blaming more than just the Great Recession for bigger-venue problems. "There are just too many media channels, and 50,000 bands with the same tools competing for attention. It's just harder to build a group to that level."

Indeed, for years, many in the concert industry have regarded arena-friendly groups like the Rolling Stones as old guard relics. At some point, the gravy train ends. But in the new setting, bands at least have the ability to build targeted fanbases online, most importantly within geographic regions. That means that bands can play a much greater role in promoting their far-from-home gigs.

Or, at least that is the theory. "Internet presence doesn't always translate into attendance," another promoter relayed during a breakout, 'roundtable' session. "But if I know a band can blast a fanbase, then I'm interested."

Report by publisher Paul Resnikoff in Victoria, Canada.

Permalink: http://www.digitalmusicnews.com/stories/092409mega
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Old 25th September 2009, 08:23 PM
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Fascinating, as usual Fonz.
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Old 25th September 2009, 08:51 PM
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There is nothing, I repeat nothing better than live music. I dont want to watch it on the puter or on a large screen TV, I want to be there.

Stevie 2fingerz
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Old 25th September 2009, 08:52 PM
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Quote:
Originally Posted by steven creamer
There is nothing, I repeat nothing better than live music. I dont want to watch it on the puter or on a large screen TV, I want to be there.

Stevie 2fingerz
((puts arm around 2 fingers....)) Me too!!!!
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Old 25th September 2009, 08:58 PM
steven creamer steven creamer is offline
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Awwwwww

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